THE POWER OF LOVE | Passion projects that inspire creativity | FujiLove Feature | London photographic artist

Whether your interest piqued by the intricate detail of flowers or the vastness of empty skies; the complexities of the human condition or interesting faces; the humour and ridiculousness of life or documenting its darker side, there’s a personal passion project to inspire and spark a creative wandering.

As a London photographic artist and family and business photographer, it’s important to keep the creativity flowing.

For me it all started with doors …

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Coast to Coast – February: Memories of the sea, Part Two | London family photographer

Lockdown has forced me to think about me perspective on the sea in a more introspective manner than I’d intended when I started this project, but it has thrown up some interesting concepts and musings.

Last month I pondered on the water cycle using the snowfall as a means to contemplate water molecules trapped in snow, as a metaphor for how we found ourselves in lockdown – misplaced, adrift even.

For February’s perspective I’ve thought more about how our memories of the sea are closely associated with our relationship to it. And I’ve looked for clues within the city that remind us of the coast.

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Coast to Coast: Memories of the Sea |London documentary business and family photographer & film maker

When our Coast to Coast collective of photographers and artists around the world launched this project on 31st December 2020, we each felt bright horizons were ahead after a tumultuous year. Within days, here in the UK at least, we were flung back into full lockdown, the schools were again closed, my work as a family and business photographer in London is yet again on hold, and our excursions outside limited to once a day for exercise or essential shopping.

There hasn’t been much time for anything but attempting to plough through home schooling and getting acquainted with fronted adverbials and the like – something which, with a background of 20 years in copywriting, editing and proofreading, I’ve never heard of! – and trips to the coast for me are prohibited.

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Coast to Coast: the song of the sea | London photographer & filmmaker

I’ve been drawn to the sea for as long as I can remember really (yes all v Moana and my hair isn’t as good!). I live in London now but I grew up just a couple of miles from the sea and we visited often as a family just as weekend jaunt to eat sandwiches or go plodging (it’s northern thing). My favourite place in the world before I explored further afield was St Mary’s Lighthouse near Whitley Bay, just down the road from my little suburbia. Summer holidays were spent gathering with all my cousins and extended family at High or Low Newton where my mam and her sisters had all spent their childhood holidays and being forced into the north sea with nowt but a bikini on (wetsuits were for wimps or professional surfers in the 70s & 80s!). 

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How can I still attract Christmas shoppers for my products in lockdown? | London product photography and videography – creative showstopping content to stop the scroll and attract buyers

With lockdown and Covid restrictions, Christmas shopping this year may look a little different to what we’re used to with an even greater reliance on online shopping.

If you’re a product maker or seller, your usual Christmas fairs and means of attracting seasonal shoppers are likely to be off the table this year and you may need to think more creatively about how you reach your customers.

Which is where I come in. 

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Personal branding and headshot photography with Janine Green Coaching | London personal branding photographer

Janine came to me looking for some colourful headshots and personal branding photography for the launch of her new coaching business in south London – Janine Green Coaching.

Janine’s brand is very light and colourful so we worked together at our initial pre-session consultation to discuss her brand values, her brand colours and how we could best visually represent those with a range of images that gave her potential clients a sense of who she is. Her main demand – ‘no fake smiley photos showing I know how to use a laptop or staring vacantly into the distance!’

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