In today’s era of social media Instagram must be the largest audience for photos and reaching an audience than any other in the history of art works. And yet its proliferation is also its downfall as a means of promoting your work as it is hard to stand out from the crowd and everyone has a camera these days. As Jurgenson notes it is more of a conversation with an audience than a means of exhibiting and the very nature and volume of the work posted on there, means it rapidly disappears down the feed never to be seen again.