“Every time we look at a photograph, we are aware, however slightly, of the photographer selecting that sight from an infinity of other possible sights. This is true even in the most casual family snapshot. The Photographer’s way of seeing is reflected in his choice of subject …

“…although every image embodies a way of seeing, our perception or appreciation of the image depends also upon our way of seeing…

” …when an image is presented as a work of art, the way people look at it is affected by a whole series of learnt assumptions about art.” (BERGER, 1972: 10-11).